FAMASI AFRICA

SEO Audit — H1 2026

January – June 2026 · Search Console + PostHog Analytics

Prepared by Zuri · 30 June 2026

Overview

H1 2026 — All Domains

1,197

famasi.africa clicks

302,953 impressions · 0.40% CTR

1,718

famasi.me clicks

239,558 impressions · 0.72% CTR

~60

blog.famasi.africa clicks

~5,000 impressions · ~1.2% CTR

Legacy domain outperforming main domain on clicks — Postinor 2 content driving 50K+ impressions/month on famasi.me

Summary

Executive Summary

Famasi ranks for thousands of medication queries but gets almost no clicks
Three domains splitting brand authority — famasi.me outperforms famasi.africa
302,953 impressions on main domain generated only 1,197 clicks (0.40% CTR)
PostHog: 994 app users since launch, 35–44/month in Q1. 22 email signups total
Problem is content and conversion — templated titles, boilerplate descriptions

famasi.africa

Traffic Overview — Main Domain

Monthly Clicks

Jan

486

Feb

314

Mar

105

Apr

32

May

81

Jun

179

Monthly Impressions

Jan

141,766

Feb

90,730

Mar

26,945

Apr

9,441

May

10,170

Jun

23,901

Impressions fell 81% from Jan to Apr, then recovered

Diagnosis

The CTR Problem

0.40%

Average CTR across 302,953 impressions

At 1.5% CTR: ~4,500 clicks · Actual: 1,197 · ~3,300 missed

Cause: Templated titles across 2,405 product pages

Fragmentation

Domain Split

famasi.africa

Clicks1,197

Impressions302,953

CTR0.40%

Main domain

famasi.me

Clicks1,718

Impressions239,558

CTR0.72%

Legacy — outperforming

blog.famasi.africa

Clicks~60

Impressions~5,000

CTR~1.2%

Ghost blog

famasi.me carries Postinor 2 content — 50,000+ impressions/month

Queries

Brand vs Product Queries

Query	CTR	Position
famasi africa	29.8%	1.3
famasi nigeria	22.7%	4.2
pharmacy africa	30.8%	1.8

Query	Impressions	CTR
greatidine	373	0.5%
drujela	268	0.4%
embacal	107	0.9%
meroxim	95	1.1%
ampiclox	62	3.2%

Biggest Leak

Biggest CTR Leak

/emergency-contraception

2.2

Position

664

Impressions

9

Clicks

1.4%

CTR

Current: "Emergency Contraception in Nigeria | Famasi"

Suggested: "Buy Emergency Contraception Online | Same-Day Delivery | Famasi"

At normal CTR for position 2 (15–20%), should generate 100+/month. Generating 9.

Technical

Technical SEO

✓ Working

✓ Canonical tags

✓ Structured data

✓ Geo meta tags

✓ OG / Twitter cards

✓ XML sitemaps

✓ Server-side rendering

✓ Blog content cluster

✗ Needs Attention

✗ Domain fragmentation

✗ Stale sitemap entries

✗ Blog on separate subdomain

✗ Page duplication across domains

✗ FAQ schema boilerplate

✗ Desktop Core Web Vitals

Pipeline

PostHog Funnel

302,953 impressions

1,197 clicks

117 app users Q1

8 email signups

The site ranks but doesn't convert

Quick Wins

Estimated Additional Clicks / Month

Page / Query	Impressions	Position	Current CTR	Est. Clicks
/emergency-contraception	664	2.2	1.4%	80
routine drugs	1,132	1.9	0.1%	91
fasting diarrhea	1,272	6.7	1.3%	51
clomiphene	352	7.8	1.7%	14
greatidine	373	6.4	0.5%	11
misofem	284	7.6	1.1%	11
ampiclox	248	8.6	0.8%	7
Total				~265

Plan

Recommendations

This Week

Rewrite titles for top 20 pages
Rewrite meta descriptions
Fix FAQ schema implementation

This Month

Consolidate famasi.me (301 redirects)
Consolidate blog to main domain
Fix routine drugs page CTR
Clean stale sitemap entries

This Quarter

Build content clusters around top queries
Differentiate product page titles
Optimise conversion funnel
Scale blog to 50+ posts

Next Steps

Action Items

1 Approve title/meta rewrites for top 20 pages
2 Decide: consolidate famasi.me or keep separate?
3 Decide: Ghost blog or main-site /blog/?
4 Approve FAQ schema removal or rewrite
5 Set up PostHog funnel tracking