FAMASI AFRICA
SEO Audit — H1 2026
January – June 2026 · Search Console + PostHog Analytics
Prepared by Kastrah · 30 June 2026
The Problem
famasi.africa
2,183
organic clicks
1.37M
total impressions (Feb–May)
0.51%
organic CTR
famasi.me
Legacy — outperforming
1,736
clicks
242,331
impressions
0.72%
CTR
blog.famasi.africa
412
clicks
116,577
impressions
0.35%
CTR
1.37M
Total impressions Feb–May (all channels)
Organic search: 784,329 impressions · 4,331 clicks · 570 signups H1
Root cause
Templated title tags and boilerplate meta descriptions across 2,405 product pages
Domain leak
famasi.me carries Postinor 2 content — 50,000+ impressions/month leaking to legacy domain
Traffic Trend — famasi.africa
Monthly Impressions
Jan
162,722
Feb
124,202
Mar
53,210
Apr
34,523
May
18,193
Jun
32,571
Monthly Clicks
Jan
701
Feb
526
Mar
303
Apr
214
May
220
Jun
219
Impressions dropped 89% from Jan to May, then recovered in June. CTR improved as weaker pages dropped out of index.
What People Search
Brand queries
QueryCTRAvg Position
famasi africa29.8%1.3
famasi nigeria22.7%4.2
pharmacy africa30.8%1.8
Product queries
QueryImpressionsCTR
greatidine3730.5%
drujela mouth gel2680.4%
embacal1070.9%
meroxim951.1%
ampiclox623.2%
Biggest CTR leak
/emergency-contraception
2.2
Position
664
Impressions
9
Clicks
1.4%
CTR
Current title
"Emergency Contraception in Nigeria | Famasi"
Suggested title
"Buy Emergency Contraception Online | Same-Day Delivery | Famasi"
At normal CTR for position 2 (15–20%), should generate 100+/month. Generating 9.
Technical SEO & Content
What's working
✓
Canonical tags on all pages
✓
Structured data (JSON-LD) — Drug, Product, FAQ schemas
✓
Geo meta tags (Nigeria)
✓
OG/Twitter cards
✓
Clean sitemaps (3 types)
✓
Server-side rendering (Vike)
✓
Hypertension blog cluster (11 articles)
Needs attention
✗
Domain fragmentation — 3 domains splitting authority
✗
Stale sitemap (famasi.africa/sitemap_index.xml — dated 2022)
✗
Old blog vs new blog — no canonical decision
✗
Product page duplication (variants competing)
✗
FAQ schema boilerplate (thin content risk)
✗
Desktop ranking poor (pos 16.8 vs 8.4 mobile)
✗
Blog has 11 articles — all hypertension. Zero for other conditions
PostHog Pipeline
1,372,855
Total impressions (Feb–May, all channels)
4,331
Organic clicks (H1)
570
Signups (H1 2026)
994
total app users since launch (Mar 2025)
35–44
new users/month in Q1 2026 (stabilising)
570
total signups H1 2026 (21/week avg)
116
peak month (March). Declining to 76 in June
1.37M impressions → 570 signups. Conversion path needs work.
Quick Wins — Top Leaking Pages
Page Impressions Position Current CTR Est. Monthly Clicks
/emergency-contraception6642.21.4%80
blog: routine drugs1,1321.90.1%91
blog: fasting diarrhea1,2726.71.3%51
/find/clomiphene_citrate_50mg3527.81.7%14
/find/greatidine3736.40.5%11
/find/misofem_misoprostol2847.61.1%11
/find/ampiclox_beecham2488.60.8%7
Total ~265 clicks/month
These 7 pages alone could generate ~265 additional clicks/month with title and description rewrites.
Next Focus
This Week
Immediate actions
1.Rewrite title tags for top 20 leaking pages
2.Rewrite meta descriptions (per-page, not templated)
3.Fix or remove FAQ schema boilerplate
This Month
Consolidation
1.Consolidate famasi.me to famasi.africa (301 redirects)
2.Consolidate blog.famasi.africa to /blog/
3.Fix "routine drugs" opportunity (pos 2, 0.1% CTR)
4.Clean up stale sitemaps
This Quarter
Growth
1.Build content clusters for high-intent queries
2.Differentiate product page titles
3.Optimise conversion path (CTAs, pricing)
4.Scale blog to 50+ articles