FAMASI AFRICA
Growth Audit — H1 2026
January to June 2026. Search Console, Postman, Brevo, Marketing Site, SMS.
Prepared by Kastrah · 30 June 2026
The Problem
famasi.africa
1,197
clicks
1,372,855
impressions
0.40%
CTR
famasi.me
Legacy — outperforming
1,718
clicks
239,558
impressions
0.72%
CTR
blog.famasi.africa
~60
clicks
~5,000
impressions
~1.2%
CTR
0.40%
Average CTR across 425,421 impressions
At 1.5% CTR, this would generate roughly 6,380 clicks. We got 2,183.
Root cause
Templated title tags and boilerplate meta descriptions across 2,405 product pages
Domain leak
famasi.me carries Postinor 2 content, generating 50,000+ impressions/month that should be on the main domain
Traffic Trend — famasi.africa
Monthly Clicks
Jan
701
Feb
526
Mar
303
Apr
214
May
220
Jun
219
Monthly Impressions
Jan
179,000
Feb
111,000
Mar
43,000
Apr
16,000
May
23,000
Jun
54,000
Impressions fell 89% from January to May, then partially recovered in June. CTR improved because the weaker pages dropped out of the index.
What People Search
Brand queries
QueryCTRAvg Position
famasi africa29.8%1.3
famasi nigeria22.7%4.2
pharmacy africa30.8%1.8
Product queries
QueryImpressionsCTR
greatidine3730.5%
drujela mouth gel2680.4%
embacal1070.9%
meroxim951.1%
ampiclox623.2%
Biggest CTR leak
/emergency-contraception
2.2
Position
664
Impressions
9
Clicks
1.4%
CTR
Current title
"Emergency Contraception in Nigeria | Famasi"
Suggested title
"Buy Emergency Contraception Online | Same-Day Delivery | Famasi"
A page at position 2 typically gets 15-20% CTR. This one is getting 1.4%, which works out to about 9 clicks per month instead of 100+.
Technical SEO & Content
What's working
✓
Canonical tags on all pages
✓
Structured data (JSON-LD): Drug, Product, FAQ schemas
✓
Geo meta tags (Nigeria)
✓
OG/Twitter cards
✓
Clean sitemaps (3 types)
✓
Server-side rendering (Vike)
✓
Hypertension blog cluster (11 articles)
Needs attention
✗
Domain fragmentation: 3 domains splitting authority
✗
Stale sitemap (famasi.africa/sitemap_index.xml, dated 2022)
✗
Old blog vs new blog with no canonical decision
✗
Product page duplication (variants competing)
✗
FAQ schema boilerplate (thin content risk)
✗
Desktop ranking poor (pos 16.8 vs 8.4 mobile)
✗
Blog has 11 articles, all hypertension, zero for other conditions
Search-to-Signup Pipeline
1,372,855
Total impressions (all channels)
1,197
Organic clicks (H1)
570
Signups (H1 2026)
8
Signups (H1 2026)
994
total app users since launch (Mar 2025)
35–44
new users/month in Q1 2026 (stabilising)
570
total signups H1 2026 (21/week avg)
The site is getting visibility. The conversion from impressions to signups is where we are losing people.
Qualitative Audit — Email, Website & SMS
The numbers above show what is happening. These findings explain why.
Email (Brevo)
40.1%
Open rate
0.3%
Click rate
14
Campaigns
Care Letters open at 42-44% but get almost no clicks, even though they contain multiple links and resources
The CTA buttons in the OTP login and password reset emails both lead to Brevo 404 pages
No onboarding emails are being sent because Brevo is not receiving new user data from the CRM
Some provider emails still on old design; missing header images
Website (Marketing Site)
✗The "There's a plan for you" section links to the ordering flow instead of dedicated plan pages
✗The "Log in" and "Continue on web" buttons both link to the ordering flow instead of a login modal
✗The "Create an account" button in the footer links to the ordering flow instead of a signup modal
✗The "Start a pharmacy" link in the header has no URL attached
✗The "Save money" page CTA has no link, and the demo video is not clear enough to watch
✗All plans on the "Save money" page lead to 404 pages
SMS
The refill and order creation SMS messages need updating
The tracking link in SMS leads to a 404
Conversion path
Search to Site: CTR leakage from templated titles. Site to Signup: broken CTAs and dead links. Signup to Onboarding: no emails because CRM is not syncing. Onboarding to Retention: SMS tracking links lead to 404s.
The conversion path is broken at multiple points. Search visibility is working. The product surface (email, website, SMS) is where we are losing people.
Quick Wins — Top Leaking Pages
Page Impressions Position Current CTR Est. Monthly Clicks
/emergency-contraception6642.21.4%80
blog: routine drugs1,1321.90.1%91
blog: fasting diarrhea1,2726.71.3%51
/find/clomiphene_citrate_50mg3527.81.7%14
/find/greatidine3736.40.5%11
/find/misofem_misoprostol2847.61.1%11
/find/ampiclox_beecham2488.60.8%7
Total ~265 clicks/month
These 7 pages could generate roughly 265 additional clicks per month with title and description rewrites.
Next Focus
SEO
1.Rewrite title tags and meta descriptions for top 20 leaking pages
2.Fix or remove FAQ schema boilerplate
3.Consolidate famasi.me and blog.famasi.africa to main domain
4.Fix "routine drugs" opportunity (position 2, 0.1% CTR)
5.Clean up stale sitemaps
Email & SMS
1.Fix Brevo CTA links (OTP and password reset both go to 404)
2.Wire Brevo to CRM so onboarding emails actually send
3.Build email onboarding sequence in Brevo
4.Update SMS copy for refill and order creation messages
5.Fix SMS tracking link (currently leads to 404)
Website
1.Fix marketing site CTAs (login, signup, plans, "Start a pharmacy")
2.Fix "Save money" page (CTA link and all plan 404s)
3.Differentiate product page titles
4.Build content clusters for high-intent queries
5.Scale blog to 50+ articles